A new silhouette infiltrates the Rock Revival lexicon: baggy, irreverent, and gloriously democratic.
Shot in Los Angeles, we collaborated with Mitch Modes—artist, image-maker, and stylist to icons like Playboi Carti and The Weeknd. Mitch lives between worlds. The campaign captures denim in its most natural form: oversized, relaxed, and worn with intention. Signature elements remain—custom pewter hardware, inverted fleur-de-lis embroidery—but the energy is freer, looser.
Inspired by the freedom of the early 2000s and reimagined for today, this collection moves effortlessly between masculine and feminine, street and statement. Whether dressed up or worn loose and lived-in, these jeans invite you to make them your own. We collaborated with Mitch for his ability to blur the lines between fashion, art, and identity - a reflection of the collection’s expressive spirit and unapologetic individuality. Mitch's existing daily wardrobe perfectly echoes the spirit of our first baggy denim collection.
Designed in Los Angeles and constructed for movement, the baggy fit brings a fresh energy to our core collection—made to carry you from day into night.
Date: 06/02/2025
Photographer: Nicholas Eliot
Creative Direction: Ericka Del Rosario & Madison Minton
Models: Mitch Modes, Makayla Oas
