A new silhouette enters the Rock Revival® lineup: baggy, irreverent, and gloriously democratic. Men’s baggy jeans and women’s baggy jeans — three distinct silhouettes, one unmistakable identity.
Shot on location in Los Angeles, the campaign was photographed by Mitch Modes — artist, image-maker, and stylist to icons like Playboi Carti and The Weeknd. Mitch lives between worlds. The campaign captures Rock Revival denim in its most natural form: oversized, relaxed, and worn with intention.
The silhouette is new. The signature details aren’t. Custom pewter hardware, inverted Fleur-de-Lis embroidery, and premium stretch denim — the same craftsmanship that’s defined Rock Revival since 2005, now built for a looser, freer fit. Three widths: Baggy 1 (relaxed), Baggy 2 (loose), Baggy 3 (oversized). One aesthetic.
Inspired by the freedom of the early 2000s and reimagined for right now, Rock Revival’s baggy collection moves effortlessly between masculine and feminine, street and statement. Whether styled up or worn loose and lived-in, these jeans are designed to be made your own.
We chose Mitch for his ability to blur the lines between fashion, art, and identity — a reflection of the collection’s expressive spirit and unapologetic individuality. His wardrobe, his world, his energy: a perfect match for a fit that refuses to be defined.
Designed in Los Angeles and constructed for movement. Made to carry you from day into night.